4 Tactics for Surviving Facebook’s Algorithm Changes (Infographic)

As Facebook’s organic reach plummets, brands that have built their social-marketing strategy on a simple, single-platform Facebook strategy will suffer the most. In recent months Facebook released a series of changes to its algorithm, resulting in the reach of page posts dropping as low as 2 percent for large companies from a reported 16 percent two years ago. Organic reach is the number of people who see a Facebook post without any paid promotion or advertising boosting its performance.